Melted iceberg serum? How water became a luxury commodity in beauty

Vitaclean featured in Cosmetics Business, written bSarah Parsons 
March 31, 2020 

A wave of new launches indicates that tap water is no longer enough in beauty NPD

Consumers are used to choosing between "still, sparkling or tap", but what about Canadian iceberg, Light Water or shungite distilled?

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